When it comes to contractor marketing, Pay-per-Click (PPC) advertising is a vital tool. It can generate profits and be self-funding, as it provides highly controlled traffic and leads. Contractors with a limited team can quickly become overwhelmed with clients, and provide bad service in the process. Contractors need a method to increase traffic and generate profitable leads that are targeted to their area. This article will go over PPC advertising, Landing pages, and cost-per-acquisition.
Pay-per-Click advertising
If you own a contractor business, you may wonder whether you should invest in pay-per-click advertising. This form of online marketing is a great way to draw quality traffic, as it can target visitors who are specifically looking for contractors in your area. But before committing to pay-per-click advertising, there are several factors you should consider. These include budget, time, and internal resources. And when you do decide to invest in PPC, make sure to choose the keywords you will target.
First, you must determine who you are targeting. You need to make sure that the people searching for your service are looking for what you offer. Try targeting users who are searching for your service in a time when they need it most. If you are a plumber, for example, you should target those who are searching for “24-hour plumbing” or “emergency plumbing.” To make sure your ads are targeted correctly, you can use a professional pay-per-click company to help you optimize your campaigns.
Google AdWords platform
If you want to take your PPC Strategies to the next level, you’ll need to know the basics of Google’s AdWords platform. While anyone can get started in minutes, learning how the platform works takes some time. Hard-working professionals don’t always have the time or energy to learn the details of a new platform. To make the process easier for you, follow these tips.
The first thing you must do is research and plan your keywords. Identify which keywords your competitors are ranking under and narrow down the list of keywords that will be most effective for your PPC campaign. It is also a good idea to know which keywords your competitors are showing up for. Using this information, you can tailor your own PPC Strategies and optimize it for higher ROI. The best PPC strategy for contractors involves research, planning, and execution. There is no silver bullet to online marketing. Effective PPC takes skill, time, and effort from a marketing team.
Landing page
Boost your contractor marketing with PPC ads and hook visitors with a foolproof landing page. The ESP Inspire provides the expertise you need to boost your landing page. The agency works closely with partners to provide recommendations that will ensure your landing pages are optimized for conversion. ESP Inspire focuses on reducing friction and creating a seamless flow between your ad and brand website. To increase your conversions and increase sales, you need to ensure your landing page converts visitors into clients.
Your PPC advertising strategy is not complete without a landing page. Your landing page is the web page where a prospective customer lands after clicking your ad. It is a great opportunity to create a positive first impression, so make sure your landing page is relevant to the content of your ad. For instance, if your ad is about free roofing quotes, you will need a landing page that explains those details. You can also include pictures and videos on your landing page to attract more visitors.
Cost per acquisition
If you are a contractor, you may be wondering about the value of cost per acquisition and whether it’s worthwhile to use it for your business. A customer’s lifetime value is about $18,000, so if you spend $1,200 to acquire one new customer, you’ll be spending 6.6% of your total lifetime value. However, this cost isn’t necessarily bad. It can be a good or a bad investment, depending on your target audience, goals, and marketing budget.
A cost per acquisition (CPA) is different than cost per lead. A cost per acquisition is the cost incurred when a customer clicks on an ad, makes a purchase, or engages with a business. For example, a home remodeling business might use a PPC Strategies to generate leads for its services, spending $12,000 in a single campaign and generating 77 leads. A cost per acquisition of $156 is too high, and a lower cost per lead is better for the business.
Keyword research
In order to create a successful PPC campaign, you need to perform thorough keyword research. If you don’t know what your audience is searching for, you won’t be able to effectively market to them. Therefore, you should make use of high-volume keywords to target your audience. High-volume keywords will make your ads appear more often, at the right time, and will increase your conversions. Fortunately, there are several methods available for keyword research for contractors.
One method is to use paid keywords and search terms that are relevant to your business. These keywords have high commercial intent and may contain transactional words. Organic keywords, on the other hand, may be informational in nature and lack conversion power. To make the most of your PPC Strategies, you must identify both organic and paid keywords that your ideal customers would search for. Keyword research is the most important part of any PPC strategy.
