Effective Amazon PPC Management: How to get the most of a limited budget

According to studies, Amazon ranked first with the highest number of monthly users, which is around 197 million. Tips, tools and other important details to Amazon PPC management.

In all honesty it’s true that paid search marketing isn’t a simple task for children. Though its advantages cannot be understated, just as SEO, it also has its own share of disadvantages.

With an abundance of visitors, Amazon is no doubt an ideal spot for you to make a bet on paid-search marketing.

According to research conducted of the “most well-known e-commerce sites within the U.S. as of December 2017” Amazon was first in the list with average monthly users of around 197 million.

There are a variety of ways to optimize PPC on Amazon, however, below are some guidelines on how to make the most of it, even with a small budget.

1. Focus on searchers’ intent and relevance

Concentrating on the intent of your users and keywords that relate to the ads that you offer is more than an effective strategy to ensure you make the most from Amazon PPC, but also an effective way to save money.

It is possible to use the best Amazon PPC Management software which combines optimization and analytics to place you on the right path to make sure your campaigns generate the greatest ROI.

If you’re a result-driven business with a small budget, you must know what your potential customers ‘ opinions are.

With this information you’ll be able to determine the best keywords that are relevant to what you offer on Amazon. 

Did you know that each customer who visits Amazon’s online site is eager to purchase one or more items from Amazon?

In fact, a recent study found that 50 percent of customers begin their search through Amazon when they want a product.

This being said, implementing this method will not just reduce the number of unrelated clicks, but it will increase your revenue by increasing the positive CTR and bringing more customers on your site as your keywords are exactly in line with searchers’ intention.

In actual fact, finding the best keywords, no matter how long or short, isn’t difficult. There are two tools that will help you identify the most relevant keywords to advertise your products on Amazon.

Google’s Keyword Planner

It is possible to determine the keywords that searchers are using on Amazon using Google Keyword Planner? Yes, it is possible.

In reality, Google has a storehouse of information and data. Using this tool, you can figure out the number of searches a particular phrase gets and then discover other similar phrases in addition.

In addition, you are able to divide the data collected by any geographic location of your choice which is extremely useful for Amazon sellers who sell on any Amazon website like Amazon.co.uk, Amazon.ca, and the other sites.

At the moment there is no cost to purchase an account with Google Keyword Planner. In reality there is no requirement to set up an active campaign. All you need do is create your account for a free Google AdWords account. Then, locate the Tools tab, and then click “Keyword Planner.” Keyword Planner.

2. Optimize your ad text or continually test and tweak your ad copy

This is among the most important aspects that sellers stay away from. Are you aware that you’re likely to be hit by slacks when you’re not tweaking and constantly testing the efficacy of your ads’ text?

Your primary goal as the seller is to increase sales and generate leads. Whatever you’re paying for the service on Amazon it is essential to continuously test the efficacy of the text you use for your ads.

In actual fact, if your advertisement text isn’t engaging and pertinent to your listing Be aware that users won’t be clicking on it like they’re expecting.

Not all amazing results just depend on how large the budget you have, it also depends on the way you distribute your money.

3. Add negative keywords to prevent spending money on irrelevant keywords

Making sure you monitor and add your list of negative keywords can help you save money, particularly when developing broad match kinds.

Like it sounds, pay-per-click is extremely simple to waste money in the event that you don’t fully grasp the technical aspects.

If you are operating on a tight budget, it’s best to make some essential steps by incorporating the likely negative words.

This will prevent your ads from being seen by uninformed prospective customers. Additionally, you should be prudent and careful, to ensure you don’t block any terms which are beneficial to your account.

How to identify the right negative words?

Negative keywords are similar to the other search phrases. It could be a long-tailed shorter phrase, or even an exact match.

In fact with regards to this, marketers , regardless of budget size, are able to lose a lot of money when users click on their products list but do not purchase any item from their site.

However, the negative keyword setups are an effective shield created to reduce clicks that are not relevant. Thus, it’s essential knowledge of which or which ones to avoid as negative keywords.

Although negative keywords assist you in advising Adwords of the time to show in your ads, it’s crucial to know how to determine the appropriate negative keywords to add to your list.

A. Using Google to manually search

In the beginning, you should create approximately 8-10 keywords you’re advertising , and then head over to Google and begin searching for each one after another. When you’re searching be sure to look for the following keywords:

(i) Be aware of the advertising campaigns of your competitors.

(ii) Examine whether the results are similar to what you are looking for.

(iii) If they’re not, then look for “why” from the displayed result.

B. Using Google suggest terms

Every word you type into the box for search will alter the suggestions for auto-fill -and simultaneously, it will generate a multitude of ideas.

In the image above on the screenshot above, our “phone windshield mount seller” could also include “Windows 10 app” and “windows 10” to his negative keyword list.

Take note that in this Amazon PPC campaign you don’t need spending, and spend and spend until you earn an ROI that is tangible. All you need to do is allocate your money correctly.

Read More : The Beginner’s Guide To Running Expert Amazon PPC Campaigns