9 Easy Tips to Increase Amazon’s Sales
It is essential to be able to connect with customers via their preferred shopping channels. This will allow you to develop strategies for increasing your sales on these channels. In 2019, and for the future, this will include being accessible to ecommerce shoppers as well as shoppers on Amazon.
boost amazon sales
Ecommerce has contributed around 50% to retail growth and is expected to continue that growth through 2023. It is important to retailers that almost half of all ecommerce transactions are done on Amazon every year. Amazon was responsible for 49.1% ecommerce sales in 2018. This is more than all nine other largest e-commerce channels.
The key focus for retailers should be to improve their Amazon sales. Here are nine tips that will help you make profit-boosting Amazon sales strategies.
1. Be a Resource
To increase your Amazon sales, you must differentiate yourself from your competitors, raise product awareness, and target your customers. This can be done by using your brand and yourself to become a resource.
Online shoppers spend a lot more time researching before making a purchase. You will earn their trust and make them a more profitable Amazon retailer if you provide the information they need. Here are five ways to make your website a trusted source.
- Step 1. Think about the value that you can give others. Think of the information you have about your products and industry that customers could benefit. Next, make content that educates your customer in these areas.
- Second step: Create a platform to publish and share your knowledge. Create a blog and begin posting weekly blogs. Blog posts should answer questions that customers often have about your industry or product.
- Step 3. Start sending people to the content that you have created. Facebook ads can be used to target keywords and share your content with other social media platforms your users frequent.
- Step 4. Capture email addresses, and begin nurturing leads with email marketing campaigns. You can create incentives and tools to encourage people to give their email addresses prior or after they have read your blog posts. This allows you to increase your leads and initiate an email marketing campaign in order to move them further down your sales funnel.
- Step 5. Include a compelling call-to-action in each blog post and email. Use compelling messages to explain why they should visit your brand page and product listings on Amazon.
2. Influencers are available for assistance
Reviewers often use trusted sources to help them research products, such as industry leaders, social media influencers and celebrities who have used the product. According to a study, 49% of respondents indicated that they seek advice and recommendations from influencers in order to make a decision about which products to purchase. There are other great ways to increase sales on Amazon. One way is to get the support of industry influencers.
LeBron is an influential figure in the world of athletic apparel. He has over 42 millions followers. Nike makes use of LeBron’s influence and fame to reach a wider audience that they couldn’t on their own. But not all influencers have the same fame and accessibility as LeBron. One of these three ways can help business owners connect with relevant influencers:
- Method #1: Work with influencers via the Amazon Associates, Amazon Influcer Programs.
- #2:You could handpick influencers, reach out to them by email, and offer to pay for their creation and sharing of sponsored content. This guide provides advice on how to choose the right influencer for you brand and how to work with them.
- Approach #3: Use influencer network tools such as Shoutcart and Grapevine to connect with influential people on social media channels.
3. You might consider a sponsored products campaign
Amazon is like many other channels. You can achieve more success if your willing to pay. Sponsored product ads on Amazon can make your brand more visible than the competition. Here’s how it works.
You decide which products to advertise and how much per click.
Amazon will make ads that are visible to shoppers on high-visibility pages, such as the first page in a customer’s search results page or the bottom page of product details pages.
Wilson Sporting Goods purchased an advertisement that would appear at top of search results pages for anybody searching for ‘basketball footwear’.
CPC Strategy has a guide that will help you get started. This guide includes information about how to run Sponsored Products campaigns through Amazon and tips on how you can make sure that you get the most out of them.
4. More reviews
A great way to increase trust in your brand is to receive positive reviews from your customers. To achieve this, you will need a strategy to encourage more customers to leave honest and helpful reviews about your product listing pages.
The reviews will be disingenuous if the tone is influenced too much. To give potential customers a complete picture of your offerings, it is better to solicit a lot of reviews.
While this review of Amazon Echo Dot is not intended to be an endorsement, it does provide the customer with an honest and thorough review that allows them to make more informed buying decisions. Here are some tips to get customers leaving reviews:
- Idea #1: Keep in touch with customers via email. You should contact your customers via email to confirm that the product has been delivered. Be sure to tell the customer how important your review is for your business.
- Idea #2: Add a note to the product packaging. Also, you can include a handwritten note with your products. This will thank customers for their support and request that they write a review of your product on Amazon. Even though it is a small gesture, you will find that customers respond positively to handwritten letters.
- Third Idea: Remind people via social media. Ask your social media followers to periodically review your products on Amazon. Do not offer incentives. Instead, explain why it is important to review your product on Amazon and why you are asking for their help. Transparency will be key to this tactic’s success, so please be transparent and open with people.
5. Optimize Your Search
It can give you an advantage over your competition by getting your products higher up in search results. It is vital to optimize your product listings on Amazon’s search engine in order to increase your sales.
There are many things to learn about Amazon search engine optimization. These blog posts can be a great place to begin learning about optimizing Amazon listings.
- Sellbrite: Optimize Amazon Product Listings
- The Complete Guide To Amazon SEO & Higher Rankings by Sellics
- The Ultimate Guide for Amazon SEO & Cracking The A9 Algorithm – CPC Strategy
- Amazon SEO Guide: A Complete Amazon SEO Resource from SellerApp
Once you’ve learned about Amazon search optimization and are comfortable updating your product listings, add relevant keywords and other SEO features. Before you make any changes, take note of the performance. You want to be able track your progress and successes.
6. You can create an unmatched buying experience
Amazon’s selling channel is Amazon. Creating a positive buying experience for customers is one way to be different from your competitors. Although there is no magic formula for creating a great buying experience, there are several things you can do to build your reputation and make customers more likely to purchase from you than from a rival. Here are some suggestions:
- Make sure you are transparent. Customers shouldn’t have to guess what the quality of your products is, how they were made, or where they can be returned. Make your customers feel they know you and can trust.
- Share your story. Help people understand you and the reasons your business exists. Your products, your partners and the manufacturing process are all stories that will build trust with your audience.
- Personalized communication Building positive relationships with customers and distinguishing yourself from other competitors by engaging with them on social media and sending follow-up emails personalized to their needs.
7. Write winning product descriptions
People may be visiting your listing pages, but not purchasing from them. This could be due to poor copywriting or language. You can make small changes in your product descriptions to increase the conversion rate of your customers to customers, and thus increase your sales.
You don’t have to be a pro at product descriptions. Take some time to review these resources.
- Our blog has a little guide to writing better product descriptions
- How To Write Copy That Converts – An Ecommerce Guide – Our blog
- Splitly presents the Ultimate Amazon Copywriting & Product description Template
- CrazyLister: The Ultimate Amazon Product Description Book: Copywriting Skills
One word of caution, don’t make too many changes at one time. Begin small, by testing out different words within your headings or body. However, don’t completely revise your product descriptions. You could be losing sales if you do this.
8. Leverage Video
It is important to reach customers via multiple channels. Amazon is a great place to increase your sales. You can make your brand standout, build a closer relationship with customers and increase sales if you use video well. A study of ecommerce sellers showed that product videos had a 144% increase in sales.
These videos are especially useful in optimizing listings for ecommerce businesses:
Product Promo Videos: Highlight specific products and their features.
2. Production Videos: Show how you make your products.
3. Customer Story Videos: Film a testimonial from a customer or case study.
4. Brand Storytelling Videos – Interview the founder or employees of the company.
5. Educational Videos: Show customers the best way to use a product, or to fix a problem many have.
6. Live Videos: Allow customers to interact with an event live, instead of watching retroactively.
9. Find the best products, and then double down
The best way for Amazon to increase sales is to identify which products are doing well and to double your efforts on those products. Try reducing the number items you are selling to increase your traction. Then, create a more targeted marketing plan that can be used for only a few products. After executing your strategy, you will start to see the results that you desire. You can then introduce more products and create new strategies based upon what you’ve learned.
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