The Beginner’s Guide To Running Expert Amazon PPC Campaigns

More than 300 million people worldwide purchase from Amazon however, as an Amazon seller you are already aware of how much you can earn.

The trick is getting your company’s name on the radar of consumers and ensuring your products are noticed – and bought – within a very competitive marketplace.

In order to speed up online sales Many Amazon Sellers are looking at pay-per-click (PPC) marketing.

But, many are worried about the cost of the investment. Is this something you’ve experienced? Perhaps you’re a retailer who is interested in trying PPC but isn’t sure what to do?

You’ve even given it the test run, but it’s taking up a lot of time, and funds and isn’t delivering results?

What Is PPC And Why Do You Need It?

Pay-per click advertising does exactly what it claims on the tin: it allows your company to run campaigns in which you pay for advertisements that your customers click on.

It’s a cost-effective method to boost your profile because there’s no initial cost that you’re paying for, and you’re not spending cash on ads that don’t attract attention.

The majority of customers start their search online through Amazon and so PPC is an excellent method to advertise your product in the moment when consumers are deciding on the best model, or even brand to purchase.

Your items may show up organically in the results for searches, however it’s not a guarantee that they’ll be highly ranked, particularly when you’re competing with sellers who’ve been on the marketplace for long.

PPC is a way to ensure that you don’t have to depend on your product being able to appear naturally in customers’ searching results. You could give certain items an extra boost when it’s required.

Amazon PPC At Its Most Effective

There are certain situations that PPC could be extremely beneficial for Amazon Sellers, giving products the boost they need. This includes:

Seasonal Stock

For example, weather-dependent products or products that are appropriate for holidays like Christmas or Easter and Black Friday.

Low-View Products

The items that aren’t able to be listed in the top results page when prospective customers type in a query for the product.

Highly Competitive Items

Making sure that your products are displayed with your most prominent competitors within a very competitive market.

Product Launches

A high-visibility and immediate impact for products that are brand new in your store.

Perfect Preparation Prevents Poor PPC Performance

Before you even consider starting the PPC campaign, you must improve your product’s listing.

You may believe that the language you choose is more appropriate to organic results, but it can have a massive influence on the strategy you choose for your ads particularly if you select an automated PPC campaign managed by Amazon (but I’ll discuss this in the future).

1. URL

The words that appear in your web address may affect how people land on your product’s page. Amazon will automatically extract the words from your description of your product and include them at the top of your website address. It is called a canonical URL.

2. Page Title

The title of your site is clear and concise. Amazon does not have the same rules as Google that favors quick and short page titles. The more precise your page’s title is on Amazon the better it will do since it offers you the chance to add more keywords.

3. Product Description 

The most important aspect of the product description isn’t the primary product description, but rather the introduction bullet points below the page’s title.

It is the first thing that potential buyers will notice. Your bullet points must be precise and filled with relevant keywords for your product to aid in the development of your PPC strategy.

Be careful not to over-complicate design; your content needs to be read and makes prospective buyers want to buy your product.

Choosing The Right PPC Approach For Your Business

There’s no one-size-fits- all method in PPC advertising. Once your product’s listing is optimized and you’re prepared to begin putting together a campaign, the first major decision is whether you want to use an automated campaign managed by Amazon at first, or to begin from scratch and start your own personal PPC campaign.

Automatic PPC Campaign

• There’s no need to be an expert on PPC (but there’s no time to get started)
• It’s not a huge chunk of time (but you don’t have control over the terms Amazon uses)
• You can establish an amount for your budget (but you have no control over how the budget is used)

Manual PPC Campaign 

• It is possible to weight your spend toward your most profitable keywords and remove those that don’t result in sales
• Focus your budgeting on keywords that are affordable and will get more ads to your budget
• You can learn an entirely new ability!

The Best Of Both Worlds

Although most Amazon Sellers think there’s only two options to run PPC advertisements, it’s another option that is able to combine the best of two worlds.

The Best Amazon PPC management software that is coming to the market allows sellers to combine automated and manual campaigns to improve your PPC performance.

You could conduct an automated Amazon PPC campaign for a few days, in order to find which keywords are working and which ones aren’t, and then begin nurturing the most successful keywords using an actual campaign.

Technology can conduct the analysis for you to determine what keywords are performing the best and lets you be in charge in terms of making sales.

Read More : How to Know What to Sell on Amazon