If you’re looking to print marketing materials or trade show displays, you might be wondering if booklet printing or brochure printing is the right choice for you. You don’t want to spend your money on something that doesn’t achieve your marketing goals, but how do you decide between the two? Here are some ways to determine which one will work best for your business.
Considerations for Choosing Print Media
If you’re choosing between printing brochures and booklets, one of your biggest considerations should be size. What information do you need to present in your piece? How much space will you need for each piece of information? Understanding these questions helps determine which medium is best for your project. Both brochures and booklets are printed on various paper stocks that can make a big difference in how your print media feels under hands. Your creative decisions will depend on what kind of look and feel you want for your project.
A Comparison of Brochures and Booklets
There are many different types of marketing materials, but one of most popular is a brochure or booklet printing. Both can be great for you, but it’s important to know their differences before deciding which is best for your business.
Do I Need a New Logo?
Before making any big decisions about your new business. It’s important to take a step back and really analyze if you even need to rebrand in the first place. Are your company name and current logo working for you or against you in terms of generating revenue? To determine if your brand is cohesive, speak with trusted friends and family members who have no stake in your business; only then can you determine if it’s time for a change.
Consider How Many Copies to Print
When you print a brochure or booklet, consider how many copies of your document you want to make and what size they should be. If you’re unsure about how many copies you need, estimate by thinking about which events and occasions might require your booklets or brochures for distribution and then decide on an appropriate number to have on hand for each event. If budget is a concern, calculate which of these options will cost less: printing 100 smaller books or 50 larger ones.
Consider All the Details Before Hiring a Printer
Like many small business owners, you might be tempted to reach out to your local printer right away and ask them for an estimate on printing a run of business cards or a handful of marketing brochures. But it’s always worth considering all of your options before making that choice. As there may be more suitable alternatives in terms of pricing and quality. With booklet printing London, you get more pages per sheet of paper than with brochure printing.
Order Samples First!
Before you place an order for brochures or booklets. It’s a good idea to request a sample first—this way. You can check out quality and also make sure it’s exactly what you want. Make sure you’re ordering a sample of what your final product will look like! (After all, if your printed piece looks poor-quality, people may write off your brand in its entirety.)
Selecting a Printer Based on Experience, Cost, Turnaround Time, Design Flexibility, and Understanding Your Product Needs
When it comes to same day printing projects, you want to choose a printer who knows what they’re doing. Cost and turnaround time are definitely important factors to consider. But your printer needs to be able to understand your project thoroughly—or else you might end up with something that doesn’t live up to your expectations or specifications. If you need help deciding whether booklet printing or brochure printing is right for you, check out our infographic below!
