It’s not a novel tactic, but it works well when marketers keep to a few best practices. The issue is that many marketers will provide sale item discounts to their whole audience, irrespective of where they are in the buyer’s journey.
Sure, you’ll get more sales that way, but it’ll affect your bottom line in the long run. The key is to find a middle ground between when and how often to employ them, as well as which user segments to target.
We’ll go over a few different strategies to use discounts to increase sales in this article.
When and how to use discounts
Discounts aren’t open to everyone. And I can’t tell you whether or not you should utilize them. But I can show you how to put them to good use.
Discounts can be used in a variety of ways to increase leads and sales for your web store. However, you must utilize them intelligently.
Your discounting approach should always determine your company’s aims as well as the needs of each visitor. Perhaps you’d like to reduce the price of outdated items to clear out inventory rather than raise income.
Let’s take a look at how to use discounts, when to use them, and what alternatives there are.
- Provide a special offer to new visitors
- Reward your loyal customers
- Boost sales during the holidays
- Discounts for new products
- Reduce the number of abandoned carts
- Subscription discounts are available
Provide a special offer to new visitors
When someone visits your website for the first time, they might not be willing to buy. As a result, giving customers a discount code for using right away isn’t always the greatest approach.
Instead of asking new visitors to make a large commitment so early in the buyer’s journey, encourage them to make a smaller one, such as providing their email address in return for a discount voucher.
It’s critical to remember the following when building marketing for new visitors:
Target a segment
Place a cookie in the browsers of new site visitors to ensure that you only give this discount to new site visitors. This allows you to distinguish between engaging new visitors and hide or reveal campaigns to this group.
Make the copy your own
Make it clear to your target market that the offer is only available to them. This increases conversions by making the message and offers more relevant.
Find some reason to give a discount
Give consumers a cause to accept your discount if you want them to accept it. The best aspect is that it works even when the cause is clear.
Reward your loyal customers
You can and should use incentives to reward loyal consumers if you have a loyalty club. As an example, if a consumer spends a specific amount on your website, you might reward them by giving them a discount ticket for their next purchase.
According to one study, 76% of buyers’ desire customized offers based on their previous purchases. Offering awards based on previous purchases is a terrific way to tailor offers for your subscribers.
Alternative
There’s always the option of not giving discounts. Instead, if you want to thank loyal consumers, give them free shipping.
Boost sales during the holidays
Due to a rise in holiday marketing, many consumers go online to purchase gifts during specific holidays. So, why not take advantage of the increased traffic over the holidays and direct your visitors to deals that are relevant to them?
Alternative
To increase sales, not all businesses have to cut prices over the holidays (far from it). Even if you don’t have a blog, you can use product upgrades to encourage sales.
For example, for Christmas Day, you may provide ideas for creative dates, free Halloween recipes, free Festive DIY tips, and so on.
Discounts for new products
You need as many customers to buy your new product as possible when you debut it, right? For this reason, many online businesses provide a pre-order discount on new products.
You may make the offer appear more unique this way, resulting in greater attention to the new product. It’s crucial to note that while giving discounts on new products, you must be cautious.
Discounting a commodity before it is released might lower its perceived worth in the eyes of potential customers. So, on new products, don’t give significant discounts, and make sure the discount is only a small proportion of the full price.
Alternative
Scarcity is often enough to persuade individuals to pre-order things without a discount. The “only a few items left strategy,” in which you list how many goods are available for pre-order, is a solid method.
Reduce the number of abandoned carts
This is probably something you already do, but I’d be negligent if I didn’t mention it. 60 % of buyers abandon their carts due to unanticipated extra prices, so you may recoup part of that lost money by giving discounts to existing customers.
It’s vital to note that you should only apply coupons to your cart when necessary. If you enter promo code on exit-intent in your cart regularly, visitors will start to expect it and abandon it solely to avoid paying full price.
Alternative
Free delivery for orders with an average order value over a particular amount is an option to offer discounts in your cart.
Subscription discounts are available
Customer retention can increase in a variety of ways. However, generating a subscription for your goods is one of my favorites. Consumers nowadays value convenience above anything else.
And the sooner and quicker they can obtain what they require, the better. You can give a discount on your subscriptions to encourage prospects to pick a membership over a one-time purchase.
Alternative
Without offering a discount, there are various ways to persuade people to pick a subscription over a purchase. You can provide free shipping or emphasize the user’s convenience while selecting a subscription.
Conclusion
To conclude, it’s all about striking the right balance when it comes to using discounts. You’ll get amazing results if you use them selectively and give services at the right place, at the correct time, to the right prospect.
Keep the customer journey in mind while offering discounts, and don’t give them out to everyone. However, there are many deals and discounts available online that customers can avail while shopping.
How pleasing it is if customers find parade underwear discount codes while buying clothes on their social sites. Perhaps, discounts and offers are always a motivation for customers.
