How To Increase Sales Using Facebook Ads And Email Marketing
Connect Facebook and Email with Landing Pages (digital marketing course Malaysia)
Using a landing page, you may leverage Facebook Ads to help you create your mailing list. You may use landing page software like Instapage or Leadpages to quickly and easily design a conversion-focused landing page. (digital marketing course Malaysia)
With services like ebooks or tutorials, your landing page should be delivering something beneficial to your target buyer. In exchange for receiving the ebook or guide, the individual must provide their email address, which will be automatically added to your mailing list.
It’s a win-win situation since the client receives something helpful, and you gain their email address, which you can use to offer valuable content and eventually market them.
Make sure the landing page is totally focused on the CTA, so the consumer isn’t distracted by links that take them away from the page.
Advertise to audiences who are similar to your target market.(digital marketing course Malaysia)
Facebook advertising’s key selling point is its targeting capabilities. Your target audience might be as broad or as specific as you like. If you want to target 25-30-year-old men in Leeds who enjoy cricket and superhero flicks, Facebook can help. Facebook is extremely efficient as a result of this.
Its capacity to build lookalike audiences is one of its most useful qualities. These are groups of Facebook accounts that are similar to an existing audience. This is where Facebook marketing and email marketing collide.
If you upload a list of 10,000 email addresses to Facebook, for example, it will automatically match those names to as many Facebook profiles as possible. Let’s imagine it’s capable of locating 7,500 exact matches. This is referred to as a customised audience. Facebook will next check for commonalities among the 7,500 profiles. It will then create a new audience of profile clients who are not on your email list but who closely match it in every manner. This is your audience of lookalikes.
After that, you can send advertisements to everyone in your lookalike audience. The benefit of lookalike audiences is that they are likely to be unfamiliar with your brand. They probably don’t know you, but they have interests in common with others who do. They’re more likely to be responsive to your message and become consumers as a result.
Locate those who did not read your email.
Any small or medium-sized firm that wants to grow quickly has to build an email list. When someone offers you their email address and gives you permission to market to them, you can be confident they want to buy from you. You can then send them news, promotions, birthday offers, and information about new product launches through email. Emailing your list is a low-cost (or no-cost) and very successful method of communication.
However, not everyone on your mailing list will read every email you send. Maybe you caught them at a busy time, or maybe they’re on vacation. In fact, marketing emails have a 20% open rate on average. Eighty percent of your emails go unanswered.
What’s the best way to get to that elusive 80%? Let’s talk about Facebook advertising.
Make a list of persons who did not read your email using your email marketing programme. Then, as a custom audience, publish them to Facebook. Facebook will immediately match those email addresses with a Facebook profile, as I mentioned earlier. After that, you may start connecting with them on Facebook, boosting your brand’s awareness and increasing engagement. This will eventually result in increased sales.
Messages from sponsors
Facebook Messenger is a cross between email and Facebook. The selling point of Facebook Messenger is that your friends can send you private messages within the Facebook ecosystem, despite the fact that it is a different app on mobile.
In 2017, Facebook made Messenger available to businesses. Sponsored Messages are a means for brands to communicate with their customers in a more personalised way. Sponsored Messages are targeted advertisements sent directly to Facebook profiles with whom the brand has already spoken. You can’t use it to contact new people, but it is a strong new medium for those with whom you already have a relationship.
The beauty of using Facebook Messenger to advertise is that you can utilise it to initiate a discussion with your potential consumer. You may utilise it to pinpoint their problems and promote your product as the solution, all while remaining completely personalised. It’s a tried-and-true method of increasing sales.
Some companies use automated chatbots to handle these chats, but you might find that a human touch is preferable.
Small and medium-sized business marketing solutions
Using Facebook advertising in conjunction with smart email marketing can help you increase sales and improve your bottom line.
We know how to get the most out of email marketing, Facebook advertising, and, of course, the two together at The Good Marketer. Our guiding idea is to be open, adaptable, and affordable at all times. As a result, whether you have a small or medium-sized firm, we are the ideal partner to handle your marketing.
