LinkedIn Ads Management Services Agency lead generation: general info and curiosities
Did you know that LinkedIn Ads Management Services Agency is “older” than Facebook? The fact that Facebook is considered the social media par excellence leads us to mistakenly think that it was also born before all the others. The colossus of Menlo Park was in fact launch in February 2004, while LinkedIn in May 2003, almost a year earlier.
Having said that, another aspect that must be consider is the type of users to whom you want to address. certainly, an excellent choice, which can bring really great results: let’s try to understand why!
LinkedIn lead generation B2B: an effective and winning solution
Among insiders, LinkedIn Ads Management Services Agency is often associate with the concept of ” professional social “. This platform was in fact design specifically for professionals and is an important tool for those who want to create synergies and new business opportunities, take care of and improve corporate brand awareness, and, why not, also do personal branding, without forgetting the LinkedIn lead generation, which we will discuss in detail shortly.
To make it even clearer, let’s make a further comparison with Facebook. Within this social network, in fact, there are not only company and professional pages, but also profiles of “ordinary people” who sign up and publish content relate to their life and personal sphere. This does not mean that on Facebook you cannot do lead generation in the B2B field (indeed, far from it!) But that it is a tool with enormous potential as regards B2C, also given the great possibility of segmentation and detail targeting of the users; This is an aspect that allows you to impact potential customers in a very target manner.
On the contrary, as mention above, LinkedIn Ads Management Services Agency is a social network for doing business, in which the users present and the issues address are, almost exclusively, mark by the world of work, which is why it is probably the best tool for B2B lead generation.
Highly targeted sponsored campaigns
LinkedIn allows you to create highly target sponsor campaigns, targeting your audience in a very precise way. Just like Facebook, the platform has a goal dedicate to the generation of leads and, once the target audience to which the campaign is to be address has been define, it gives the possibility to take advantage of pre-filled forms with the information of users already present on LinkedIn itself. You can then select the sectors to which you want to target a campaign, the positions and roles cover, and the years of experience. Let’s try to give a practical example, of the best way to contextualize and make people understand the potential of LinkedIn lead generation.
To get even more specific, short and impactful video content could be create, in which the advantages of a specific tool for the world of catering are told in a few seconds, to be address exclusively to those who work in the sector. In this way, by conveying target and specific content for that professional branch, the chances of obtaining quality leads increase exponentially.
Again, if, for example, you are a wine producer or a sporting goods producer, you can reach all the realities that sell this type of product and let potential customers who are really interest in discovering your proposals. Either way, these are just a few examples, but the possibilities are endless.
Obviously, it is very important not to improvise LinkedIn lead generation strategies, but always rely on industry experts able to create personalized advertising campaigns base on the objective and the type of target.