QR stands for (quick response) and refers to the usage of scannable barcodes that route users to a specific landing page.(marketing campaign)
Marketing with QR Codes (marketing campaign)
QR codes were first utilised in 1994 by Denso Wave to track their automobile manufacturing process. QR codes were primarily used to track objects, and that was the extent of their application. NFC (Near-Field Communication) and RFID (Radio Frequency Identification) are examples of similar technologies (Radio-frequency identification).
QR stands for (quick response) and refers to the usage of scannable barcodes that route users to a specific landing page.
Then vs. Now with QR Codes(marketing campaign)
When American department store Macy’s and Best Buy began using QR codes in their stores in 2011, they gained popularity. However, there were numerous issues with widespread end-user acceptance.
Slow internet was one of them, and some customers didn’t even own cellphones, or if they did, had problems scanning QR codes. Even the websites to which consumers were routed were not mobile-friendly, adding to the list of problems.
Everything has now turned out for the better.(marketing campaign)
With approximately 2.71 billion individuals using smartphones in 2019, QR codes are increasingly widely used. By the end of 2020, 90 percent of the world’s population is expected to have access to high-speed internet.
QR codes have unquestionably become ubiquitous. The scan and go technology utilised in retail businesses has shown to be successful in the post-apocalyptic retail environment. Businesses and brands have realised the power of QR codes as a weapon in their marketing arsenal for boosting post-purchase client engagement.
Who Makes Use of QR Codes?
Data from the market and from consumers According to Statista, in 2020, 11 million homes will scan a QR code. The start of the CoronaVirus epidemic has accelerated the adoption of QR Codes, not only because of their variety and ease of use, but also because they are safe and sanitary. All the while, marketers and organisations may track campaigns without spending a lot of money.
Furthermore, today’s smartphones come with built-in and native QR code reading capabilities. Unlike in the past, when users had to install 3rd party programmes, which limited their access to technology. Because of its popularity, most smartphones now allow native-QR Code scanning, which helps most industry verticals begin their enterprises.
The Nearness of QR Codes to Modern Marketing
With these latest developments in mobile QR code scanning, marketers and brands are getting increasingly interested in the idea of operating proximity marketing campaigns without the need of third-party QR code scanning apps.
Despite the fact that the name “proximity marketing” includes the word “marketing,” organisations must take a customer-centric strategy. The emphasis has turned to improving the in-store consumer experience through QR code campaigns.
Stores may start attracting and interacting with more customers by designing a distinctive shopping experience for them.
Brands can now build a memorable purchasing experience, allowing them to attract and engage more customers. Most importantly, QR codes have opened up a slew of new opportunities for businesses to exploit.
They might redirect customers to social media pages or given comments and reviews. A store can gently guide its clients to any course of action.
QR Codes are useful for a variety of reasons.
Consumers Have Acquired the Habit of Scanning QR Codes.
Increased consumer knowledge is also a factor in the adoption of QR codes. Social media sites has been using QR codes to allow users to follow accounts by scanning them.
In 2020, QR Codes on Packaging Will Be Critical
According to The Paper Worker, one-third of consumer decision-making is based solely on product packaging. As a result, developing appealing packaging is even more difficult when you consider millennials’ demand for aesthetically pleasant and simple design.
QR codes are the solution to this problem!
One very important factor for the rise of digital marketing is the ability to track performance indicators.
Something that was difficult to achieve with typical marketing methods. Marketers can finally see how their efforts are succeeding based on the number of scans with QR codes.
They can deliver AR Experiences Using QR Codes
The LQD CELL Origin AR shoes from Puma have been released. QR codes are nearly all over these shoes. When scanned with the Puma app, you can see some really spectacular effects. You may use the app to make your LQD CELL explode, play games, and earn points to climb the scoreboard.
IKEA’s direct mailers, for example, include a QR code that allows users to view the object in their environment using the app.
For shoppable marketing campaigns, they are using QR codes.
Burger King is a fast food restaurant chain.
Furthermore, as QR Codes rise in popularity, large firms are using them into their marketing campaigns in order to tailor their audience for engaging shoppable adverts.
During the pandemic, Burger King’s TV commercial advertising campaign featured QR Codes.
They included three TV ads using scannable QR Codes in the QR Code Whopper giveaway. They sent users to a landing page with vouchers for a free Whopper if they purchased using their app.
Burger King recently used augmented reality in its QR Code TV commercial for the MTV Video Music Awards 2020. They then activated tailored AR experience for consumers by scanning the QR code.
