In this article I am going to talk about a The best unique SEO trick to increase your web traffic trick, and it is the first time that I talk about “tricks” in this blog, but the occasion requires it
I am going to explain a step-by-step process so that you can apply immediately to your website or blog and with which you will be able to significantly increase your web traffic . And not only that, but also said traffic will be of higher quality and will help you climb positions in search results.
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SEO and web visits
The beauty of SEO is this: instead of pounding people with your marketing message, even if they aren’t interested in what you have to say, you can reverse the process and find out exactly what people are looking for, create the right content, and appear in front of them at the exact moment they are looking for it. In marketing terms this is what we call pull versus push.
It works like magic. Clients come to you.
Let’s start the process by telling a lie:
content is king
Well, if the content is the king, the user is the queen, and she rules the universe!
Google cares about your content as long as it answers the user’s query . Search results are not a collection of “good content”, but a list of content that best meets what the user is looking for.
This is a typical process that many SEOs use when creating content:
- Conduct keyword research that people might search for related to your niche
- Choose a series of phrases with little competition and high search volume
- Create content around these phrases and topics
- Launch and promote the website
- Create some links. See how the traffic arrives. (Or not)
- Start the next project
The shortcomings of this process are that very often steps 1 to 4 are done wrong or not done at all. Google Keyword Planner, while being the best tool available, is notorious for not covering most long-tail keywords. Also, creating the exact content and the right links for Google to rank the right pages for you is difficult.
Unfortunately, this is where most people stop.
My recommendation: don’t stop here
This entire process is based on traditional SEO factors to position your content higher. Factors such as keyword usage and PageRank. While these factors are still very important, the point where SEO has moved to is omitted.
In Moz’s latest ranking factors survey, more than 150 top marketers were asked to rate the factors they see gaining or losing weight in the Google algorithm. The results showed that while traditional SEO features maintained or lost influence, factors related to user response increased.
In addition to factors like mobile usability, site speed, user experience, perceived quality, other factors I want us to look at today are:
1. Pages that satisfy user intent. In other words, pages have a high probability of being what users are really looking for.
2. Data from clicks on search results. This includes the measurement of real user clicks and the pogo-sticking effect (the fact of entering a website and returning to the search results because it was not the website that interested us).
3. Completion of the task. The user has been able to complete the task he was doing. In other words, his questions have been fully resolved.
What I am going to talk about is how to improve, at the same time, these three factors for pages of our website that have poor performance. Using a single technique that will increase the traffic of your website in quantity and quality.