Writing excellent eCommerce product descriptions may make or break your conversion rate, therefore learning how to do so is really important.(product rule)
As a result, you were required to perfect the art as early as yesterday.
But there is still hope for you because of this article and these 5 tricks that will help you save the day.
Because we work with a large number of online retailers, we realize how critical it is to develop product descriptions that are both informative and appealing.
If your product descriptions aren’t up to par, you’re not only restricting your sales opportunities, but you’re also making it more difficult for customers to see your listings in search results.
So, how can you persuade them to stop skimming your website and actually read what you have to say? Here are five pointers on how to write excellent product descriptions for eCommerce websites.
1. Before you begin writing, consider who you want to reach with your message.(product rule)
Take the time to consider your target audience before you even begin writing. You may determine what voice or personality to use to communicate with your target audience once you have identified who they are and what they want to hear from you. You must get to know your customer so well that you understand exactly what makes him click “Buy now,” what makes him chuckle, what causes him to hesitate before placing an order, and what causes him to shake his head in astonishment when he receives an unexpected bill.
2. Incorporate your description into the plot.(product rule)
Don’t just produce another product description for the sake of having one.
Assume that you are the individual who needs to be written for.
Tell the narrative that you’ve been dying to read for the past few months.
People enjoy reading descriptions that are brimming with energy. Because you are most likely interested in the things that you sell, it should not be difficult for you to write an enthused description of them for your customers.
Neuroscience has demonstrated that people make decisions based on their emotions and then seek to defend those actions using logic. When making a decision, emotions play a significant role in the decision-making process. As a result, write a story that will elicit favorable emotions.
3. Concentrate on the advantages rather than the features.
While sitting down to write, think how you might make the lives of your customers easier, better and more joyful in whatever way you can.
To put it another way, the feature is a truth about your product or offer, whereas the benefits primarily address whether or not the feature is valuable to your customer.
Adding product specifications in bullet points is usually a simple process that we can complete it in a few minutes. Nonetheless, if you want to persuade your visitors to become customers, you must make clear in your descriptions the advantages of these features. Inform them of and help them comprehend “how” a certain feature will be beneficial to them and “why” they should make the purchase in question.
4. Select keywords that are natural-sounding.
Select the alternate keywords for your product first, and then include them into the writing in a natural way.
Consider the following scenario: you are a footwear retailer that wants to learn how to write excellent eCommerce product descriptions for shoes. You’ll need more keywords than just “shoes” to attract visitors, because, as we all know, everyone searches for things in their own unique manner. Consider other search phrases that people might use to find your product. High heels, pumps, peep toes, flats, and more styles of women’s shoes are available. Consider yourself as a potential customer: what terms or words would you use to look for a pair of handcrafted leather shoes?
5. Make the description accessible and easy to understand.
When creating product descriptions, it is critical to make them easy to read and easy on the eyes.
First and foremost, this implies the use of short or fragmented sentences. Don’t afraid to begin your sentences using words such as “And,” “Because,” “But,” and other similar terms to make your point.
Second, we recommend that you use bullet points because most people scan pages rather than reading them in their entirety.
Third, you may make your explanations more readable by utilizing larger font sizes and font colors that are well-contrasted.
The final step is to ensure that the information is understandable by people by reading it aloud and deleting or changing any uncomfortable phrases you may have used.
Also, don’t forget to display your products in a range of imaginative photographs. Please keep in mind that a picture is worth a thousand words! Later, I’ll go into more detail about this.
Source: product rule , product features