What are the top content marketing and SEO trends of 2022? According to Forbes Agency Council, the world of content will continue to grow and evolve, as will marketing tactics. In its report, the council identified 16 content marketing trends for 2022. This report is a member-only resource for executives of successful agencies. For more information, visit the Forbes Agency Council. Weigh in on the latest trends and discover which ones will make your job easier.
Generative design
While Google doesn’t use subject matter content as a ranking factor, the new evaluators look at factors such as authority and trustworthiness. According to a Nielsen study, 85 percent of consumers look for expert content when making a purchase. The process of generating content through generative design uses algorithms to explore all possible design solutions. Designers input parameters and select the most effective result. The traditional approach of designers to creating designs was through passive methods. Now, the computer and designer work as a team, exploring the various design solutions.
Cloud-based generative design solutions
Cloud-based generative design solutions are the latest innovation in digital media. They utilize AI to produce sophisticated digital assets such as video and images. These solutions are also accessible for marketers as they require less resource usage. According to Techna, generative designs are becoming more integrated with 3D printing. Generative design is the next best thing to human writers and is expected to become the top trend in content marketing in the coming year.
Humanized content
Today’s content marketing focus is on a consumer’s experience, not the brand’s. In 2018, content marketers moved from writing for bots to focusing on the human experience. A humanized content strategy includes storytelling, data analysis, fine-tuning buyer personas, and planning valuable content thoughtfully and personalized. In addition, content should be personalized to suit the audience, rather than merely trying to please the bots.
This trend is becoming increasingly popular and has already shown signs of resurgence. Interactive content will continue to be popular and increase a brand’s preference. In addition, humanized content will help marketers measure ROI and be integrated into long-term content marketing strategies. Eventually, it will become always-on content. Humanized content aims to create a human connection with the customer, one of the most crucial content marketing trends in 2017.
Longer content
Many content marketing and SEO trends will continue to evolve throughout the year. For instance, live video is fun and can also engage consumers. Live video makes sense for brands attending trade shows, for example. It can also be used in the field. Using live video allows for unique opportunities and engagement. The following are 12 trends that you should consider. They will help you improve your content marketing strategy.
Customer interaction: As customers seek answers to questions through search engines, they seek a more personalized experience. This is one of the critical trends for content marketers. Customers are more likely to trust a brand if they can interact with a live human rather than a robot. The key is to create SEO-optimized content to get your brand found on Google and other key channels. In addition, content audits are a great way to determine what resources are already available. If they are outdated, a fresh batch of content can be developed.
Interactive experiences
When people view your content, they are more likely to stay and convert if they can interact with it. Using interactive content is a great way to engage users and gain valuable data for lead nurturing. Interactive experiences allow users to provide feedback or scroll down to learn more about your product or service. Surveys and polls are popular tools for interactive content. Most people are willing to provide their information if it means their opinion will be heard.
Interactive video has captured the attention of marketers since the Bandersnatch movie. Video with CTAs is also increasingly popular as a marketing tool because it allows customers to act as decision-makers. Unfortunately, live events were canceled due to the pandemic, and the marketing industry was forced to regroup and take its audience online. The combination of live events and online content is known as hybrid content marketing. It combines content marketing best practices and the power of interactive experiences to reach the right audience.