1. Determine your objectives. (influencer marketing singapore )
Marketers’ every step, decision, and breath will be guided by their selected objectives as they embark on their trip into the world of influencers. As a result, selecting at least three goals from the following list is critical to the operation’s success: (influencer marketing singapore )
When a firm expects a rapid increase in followers, Social Profile Growth is the best option.
Website Traffic – Excessive social media engagement can lead to fresh leads being sent to your official website.
Brand Awareness — Curiosity about a new potential favourite brand is piqued by creativity, authenticity, and an out-of-the-box approach.
Curation of Content – A strong influencer marketing strategy can easily culminate in a series of creatives that provide value to a company’s social profile. While marketers have their editorial calendars loaded for months ahead, UGC generated after a campaign can demonstrate social users what makes a company unique.
Sales – By using the persuasion power of influencers, marketers may increase the number of consumers who add their products to basket.
Product Launch — Hearing about cutting-edge features from individuals they trust, such as influencers, can help consumers get more familiar with a new product sooner.
The Worst-Case Situation (influencer marketing singapore )
The worst thing that may happen is that you forget why you began the endeavour in the first place. By partnering with various types of producers, marketers can become engrossed in the minutiae and lose sight of their major objectives.
Let’s imagine a group of marketers is nearing the end of a campaign. They receive great feedback from their followers as a result of some outstanding photographs created by their partners. None of them, however, actually encourages followers to visit the official website, which was the ultimate purpose.
Solution (influencer marketing singapore )
Ask yourself if the actions you’re about to do serve your aims at each level of the influencer marketing plan. Remove any creative suggestions, terms, or instructions that don’t help you get closer to your desired goals.
2. Marketing Brief
Now that you have a clear picture of what you want your campaign to achieve, write a detailed brief for the marketing team. Choose the types of influencers who meet your profile, as well as a timeline for when each work should be completed and a budget.
Furthermore, a full marketing brief usually determines the types of campaigns that must be included in the strategy and oversees their execution. There have been a few forms that have managed to excite audiences on social media so far:
- Giveaways – Host a fun contest on an influencer’s page to pique the interest of consumers who are unfamiliar with your business.
- Sponsored Content – Collaborate with content creators on an Instagram post, blog article, or other item in which your brand is the focus;
- Social Media Mentions – Encourage social media celebrities to mention your brand briefly the next time they’re discussing a particular topic with their followers.
Moreover..
- Account Takeovers – Give influencers access to your account so they may make as many posts and Stories about your sector and products as they like.
- Personalized Discount Codes — For each influencer you work with, create a unique discount code that is only available to their community.
- Brand Ambassadors – A single mention of a company on an influencer’s profile enhances the company’s reach. Consistent brand mentions from committed customers who manage significant social networks, on the other hand, can help any eCommerce evolution succeed.
Create an integral frame for how the campaign should roll out at each step, including with the following details:
- Timeline; Deadline; Stages in order of occurrence;
- Partner types (nano, micro, and macro-influencers);
- The Checklist (filled with usernames of compatible influencers).
- The Worst-Case Situation
We’ve all seen how easy initiatives may fall apart if key players aren’t kept informed. Without a well-thought-out internal distribution, any brief is worthless.
Solution
Ascertain that all parties involved (managers, marketing professionals, designers, and so on) have seen and studied the marketing brief. Encourage cross-departmental communication by bringing your teams together. Set up a meeting to discuss the duties that each team member will be responsible for.
3. Publicity
The first contact with influencers is the next step in your influencer marketing strategy. Influencers should get your invitation to collaborate at least one month before the campaign launches. You’ll have plenty of time to alter the influencer list based on their availability this way.
Create a Message
Of course, there are a plethora of templates available for contacting content authors. However, ProductLead found the following structure to be incredibly effective:
- A cordial start: There has to be a reason why you chose them as partners, therefore don’t forget to mention it as an ice breaker;
- Brand presentation: Because influencers’ most prized possession is their online image, they choose their sponsors carefully. As a result, your message must include a brief brand presentation that highlights your company’s achievements.
- A foreshadowing of the campaign: In a few lines, explain what the campaign will be about;
- Message to the public: If they have interest, get their email address or phone number.
- Hashtags: Here’s a pro tip: at the end of your message, include a few branded hashtags that account owners can use to discover more about the brand’s previous social media efforts.
